How can a Bank effectively utilize Pinterest?

Since its introduction, financial services how wondered how they can effectively use Pinterest as part of their social media strategy.  Not many answers have come from this yet.  Well i think i may have found the solution to this problem.  Banks these days are really working on their branding and their colors.  Branding is an effective way for a bank to build a high level of consumer loyalty.  Banks need their consumers to trust them again and a re-brand of the financial institution helps consumers think differently about their current accounts.  We see a lot of financial institutions starting to re-brand during the economic recovery right now.  So for Pinterest, lets brand the banks through the directly and engage the customer more effectively.  

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

Logos, color schemes, bank events can all be posted on Pinterest in order to help customers engage with the brand.  If you are in a re-branding process perhaps you need to start leaking parts of your logo or masking the logo to create the wonder.  Soon customers will be able to recognize your new look.  Have some PR that you want to share, post the pictures from the event.  All of these are feasible during these modern times.  It is important for all types of businesses to stay connected on many different platforms. 


Why are your thoughts?





The Best We Have?

I am in the office today and someone raised a discussion about this TV show called Honey Boo Boo.  We all got into talking about how extremely ignorant it was.  It turns out that the cast of this reality TV show makes the Cast of Jersey Shore look like they all went to Harvard.  Yes, even Snooki.  It makes me wonder, is this the best entertainment that we have in this country?  The birth of all of these different reality shows like these lately is absolutely ridiculous it may actually be hurting the brainpower of this country.  Do we need to start changing the way we watch television?  Again?  Some of the best shows out there were not reality, simply because they are not what we see everyday.  How is what we see in our lives each day defined as entertainment?  Remember the good old days with shows such as “The Sopranos”?  I feel like the only really good drama on right now is “Revolution” on NBC, but that is just one mans opinion.

However, the reality television format has brought us a few exceptions, some that are on their 28th season.  The one I am referring to of course is Survivor.  Survivor started back in 1992 and is actually not only an American show.  It is actually a global show that airs many different survivors at once in different countries.  The most successful of the franchise however, is in the United States.

Even with the success of survivor, it is losing viewership.  Jersey Shore was a cash cow, but was forced to cancel when the cast was starting to go different places with their careers.  The Situation just moved in down the street from me and we often see Pauly D Dj’ing in Atlantic City.  So now we have shows to rely on such as Honey Boo Boo or even Dance Mom’s.  I need to raise the question here, “Is this the best we have?”

Jersey Shore (TV series)

Jersey Shore (TV series) (Photo credit: Wikipedia)

Let me know your thoughts of how you think the TV industry is changing, good or bad?


Egypt’s Unrest is Unresting our Economy and Those Abroad

Gas prices June 2, 2013 SoCal

Gas prices June 2, 2013 SoCal (Photo credit: Lynn Kelley Author)

This has happened pretty quickly today so I wanted to jump in on the issue that most journalists are not reporting on.  So for the first time in well over a year Oil prices have risen over the $100 per barrel mark  and this is pretty significant.  As these protests are increasing in the middle east, our oil prices are moving right with the increase.  One would wonder if we should step in and try a diplomatic solution or help reassure some of the Egyptian citizens that democracy will find a way to settle their unrest.  Otherwise when this problem gets worse, we are going to pay for it with our wallets.

Real and Nominal (inflation adjusted) oil prices

Real and Nominal (inflation adjusted) oil prices (Photo credit: Wikipedia)

While in college i had at least a semester to study resource conflicts such as this or the diamond trade and how unrest and protests greatly affect the end user price point.  OPEC tends to hurt the end user in a few ways.  First of all the gas stations and oil companies can raise the price in as little as 3 days.  However, when it comes to lowering prices, it can take 2 weeks or longer.

Recently, we have had pretty steady and not so bad prices at the pump, it is a shame that it is most likely over.  Let me know how you feel.





New Jersey’s Potential Online Gambling Future

English: Self made image. GDFL. Aerial view of...

English: Self made image. GDFL. Aerial view of the Borgata complex. Hotel, Casino, and Spa in Atlantic City, New Jersey (Photo credit: Wikipedia)


Over the last few days there has been a lot of discussion between New Jersey Lawmakers and Atlantic City Casinos.  The chatter is about online gambling as the title of this blog would suggest.  There seems to be a lot of mixed feelings in the NJ Marketplace about this potential future that could take effect as early as November.  I am on the edge about this, mainly because I tend to like to gamble.  However, if it was online and easier to access from anywhere rather than making the trek down to AC on the weekend, I could see how it would become a problem for some people.


The question that will soon be raised on this issue is “if the system for online gambling can be trusted?”.  For example, will the odds be the same online as if they were in a live setting.  All it takes is a simple algorithm to ruin that one blackjack hand that you raised your bet to $500 on.  There needs to be a way to make sure that there is no foul play involved from the Casino’s standpoint.  The other side of the issue is that how does the casino then protect itself from hackers trying to interfere with certain bets.


Does this also become a moral battle where we are becoming enablers for a younger generation that could gain access to gambling.  How do you regulate who uses the account?  I could be logged in or let someone under 18 use it just as easy as signing in and leaving.  The casino walls tend to keep out the underage gambling and fake IDs.  So there better be a creative way to stop it such as a webcam that has to be on for facial recognition.  Otherwise i do not know how they can regulate this.







iWatch…Are we ready this time?

For my first post on this “my new” blog, i wanted to explore the new rumors on the iWatch.


It seems that the rumorsphere that has been building up all year about Apple building the iWatch may come true after all.  However, as consumers are we truly ready for a device like this?  One may answer: Absolutely, without much thought.  If you look at our current market trends, this would alter dramatically the way that we communicate (0nce again).

Image representing Apple as depicted in CrunchBase

Image via CrunchBase



iWatch (Photo credit: Brett Jordan)


I have read articles all over that say if Google’s Glass and Apple’s iWatch become the new norm, soon (within 5 years) our precious smartphones will be obsolete.  Weird to think about huh?


Smartphones and Tablets, were the causes of the decline in PC Sales so we can all understand what wearable computing will do to the technology market.

This is short, I know…But it will get you thinking.  How do you feel about wearable devices?  Tweet at me @nphoenix1 to start the discussion.